Apple Celebrates 10 Year Mark with iPhone

Yesterday Apple celebrated its 10th year as a leader in the Cellular device market after it completely transformed the consumer technology landscape.

Steve Jobs first revealed the smartphone on stage at the Macworld conference on Jan. 9, 2007. The then-Apple CEO described the iPhone as “three things – a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough Internet communications device.”

“These are not three separate devices – these are one device and we are calling it iPhone,” Jobs added. “Today, Apple is going to reinvent the phone.”

The iPhone has had a massive impact on many aspects of consumer technology, according to Jan Dawson, Jackdaw Research analyst. “Smartphones are easily the most ubiquitous consumer technology item out there, and the iPhone really pioneered the modern conception of the smartphone,” he explained, via email. “But smartphones are also at the core of all kinds of other things, from wearables to apps to services like Uber and AirBnb. So much of what we use in our daily lives today has smartphones at the center, and it was the iPhone that kicked off the mainstreaming of the smartphone.”

Apple unveiled its latest iPhones – the iPhone 7 and iPhone 7 Plus, in September, and speculation is mounting about the eagerly-anticipated iPhone 8, which is expected to launch later this year.

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